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TAX IT EASY
Campaign
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Communication Design
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Brand Identity
Tax doesn’t have to feel overwhelming or distant. Tax It Easy is a public-facing conceptual campaign that breaks down tax processes into clear, accessible messaging through posters and digital content. It uses simple language and structured visuals to make tax planning feel easier to understand and engage with.
TAM TAM
Packaging System
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Brand Identity
TAM TAM is a flavour-led beverage brand that explores how cultural narratives can be translated through packaging design. Inspired by bold, regionally driven flavour profiles, the identity turns taste into a structured visual system, combining expressive illustration with clarity to create a distinct and recognisable brand world.
OFFSET
Identity System
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Wayfinding
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System Design
City-wide festivals can feel overwhelming, too many venues, too much happening at once. OFFSET is a city-wide design festival spread across multiple venues. OFFSET introduces a navigation system that turns complexity into structure, grouping events into three distinct routes. The identity helps visitors move through the programme with clarity, without losing the sense of discovery.
ALWFAV 9
Editorial
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Collaborative Publication
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Research
Time doesn’t move in a straight line, and neither does this publication. A Line Which Forms a Volume 9 explores time as layered and non-linear through writing, research, and experimental publishing. Developed collaboratively, the project brings together multiple voices, shaped through an editorial process that focuses on structure, clarity, and flow.
WATCH ME CRY
Editorial Design
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Visual Essay
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Research
Sadness is often made to look beautiful before it’s allowed to be seen.
Watch Me Cry
is a visual essay that questions how female emotion is shaped and aestheticised in contemporary visual culture.
Combining diary-style writing with curated imagery from film, art, and social media, the book traces how these visual patterns are repeated and internalised. It’s placed within the system it critiques, shifting it from observation to participation.
BOOK COVER
Illustration
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Editorial Design
A book cover is often the first way a story is understood. These covers explore how narrative can be translated into visual form: A Wrinkle in Time through a vibrant, hand-drawn language, and Night Watch through a darker, more restrained approach built on tension and atmosphere.
©Madhu2026. All rights reserved.
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