OFFSET — Madhu's Portfolio

OFFSET

PROJECT TYPE
Identity System dfddcdfv
Wayfinding
System Design

YEARfdfdff
2026

OFFSET is a city-wide design festival exploring how design is created, shared, and experienced today, and how designers move beyond rigid systems through experimentation. OFFSET’s identity system responds to the complexity of multi-venue programming by organising fragmented information into a coherent and structured experience across all touchpoints.

THE STORY
Multi-venue design festivals often offer a wide range of events across different locations, but this can also create fragmentation. Visitors are left to navigate complex schedules and dense information, which can lead to confusion and decision fatigue.

OFFSET responds by reframing the programme as a connected structure rather than isolated events, introducing a framework of three overlapping routes that organise events by type and intent. This creates a clearer way to interpret the programme and move through the festival more intuitively.

DESIGN DIRECTION
OFFSET is structured around three overlapping routes that organise the festival programme across all venues. Each event is assigned a route, allowing different types of programming to exist across the same network of venues. This creates multiple ways to engage with the festival, depending on one's interests and intent.

The three symbols act as the core identity system. They are applied consistently across posters, maps, brochures, and signage to classify and differentiate events, making them easier to read, navigate, and understand across all touchpoints.

Each poster corresponds to a route, using a simple marker (● ■ ▲) to signal its position within the wider programme.

The system is first introduced through a set of posters, and then extended through the brochure, which translates the system into a usable format. Produced in three versions, each brochure follows a single route and presents a filtered view of the programme along with its corresponding map. This allows visitors to engage with the festival through a clear, focused perspective, rather than navigating the full set of events at once.

The navigation system blends into physical space, structuring how visitors move through the festival across multiple venues. At entry points, the identity introduces the route system. Maps and legends provide an overview of the programme, while signage supports decisions at key moments, helping visitors choose where to go next. This structure is repeated across venues, creating consistency and allowing the festival to be experienced as a connected journey rather than a series of separate events.

The system extends into a mobile app that supports navigation across the festival in real time. The app is built around a map-based interface, showing all venues and marking each event with its corresponding route symbol.

Users can focus on a specific route or move between them, depending on how they want to experience the festival, while a guided exploration feature suggests nearby events and helps them decide where to go next.

Beyond navigation and spatial systems, the identity extends into festival objects to maintain consistency across all applications, reinforcing the route system through everyday interactions across physical and public formats.

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